This is an extremely competitive industry, so real estate agents constantly need to find new and innovative ways to differentiate themselves—this has especially been true over the past year.
The turbulent market of 2020 forced real estate agents across the country to take a step back and examine the habits and practices that help them get and stay a step ahead of their competition. Homesnap recently spoke with a number of top-performing agents about how they are managing the current post-COVID real estate market and the tools and practices they are using to stay on top of their competition.
Here are five ways agents can differentiate themselves:
1. Utilize CRM and shortcuts to keep in touch and follow up with clients.
Kendall Bonner, broker/owner of RE/MAX Capital Realty and Sarah Renard, licensed broker with Windermere Realty Trust, both share their insights into keeping in touch with clients. They emphasize the